Predictive Modeling & Segmentation

Acquisition Models

• Identify prospects that look most like "best" customers
• Identify prospects that have the greatest spending potential in the category

Attrition Models

• Predict customers' timing, likelihood of attrition and expected lost dollars
• Early Loan Payment
• Prepayment
• Balance Transfer/Churn
• Churn Analysis
• Churn-CLV Modeling
  

Behavior/Collections

• Collections Targeting
• Who to Call; When to Call
• Promise to Pay
• Payment Projection
• Recovery
• Agency Placement
• Collection Model for One-payment Delinquent Credit Accounts

Campaign Optimization

• Promotion Cost Optimization
• Promotion Analysis
• Predict profitability of different campaign variables
• Media Mix Optimization
• Identify optimal number, type, sequence and timing of promotions

Channel Profitability

• Predict and rank channels on their profitability over 3 years, 5 years and lifetime
• Identify optimal channel mix

Competitor Analysis

• Analysis of Relative Market Standing
• Market Activity Analysis
• Relative Cost/ROI Analysis
• Peer Analysis
• Market Share Analysis
• Market Segmentation

Credit-related Models

• Credit Score Modeling
• Credit Based Insurance Score
• Credit Risk Scores
• Credit Bureau Bankruptcy Scores
• Credit Bureau Scores
• Credit Line Management
• Revolver Life Stage Credit Need Model

Cross-sell Models

• Revenue Model
• Response Model for a Direct Marketing Offer
• Activation Model
• Predict customers' spending propensity and potential for other products at Time A.
• Identify optimal "Next Logical Product" for promotions and campaigns

Customer Profiling

• Develop profiles of customers with different products, value and usage levels combined with firmo/demographics, geographics, psychographics, technographics and market-level data

Customer Satisfaction

• Survey Development
• Customer Satisfaction Model

Customer Segmentation

• Identify distinct customer segments using criteria such as purchase history/potential, financial portfolio, geographics, demographics/ firmographics, and techno/psychographics

Diversification Models

• Predict diversification index (number of different products customers are likely to purchase) at Time A, B and C

Event Trigger Models

• Identify triggers for campaigns

Financial Forecasting

• Financial Predictive Modeling
• Loss Forecasting Models
• Trend Analysis/Forecasting

Fraud Models

• Delinquency and Fraud Detection Model
• Event Detection
• Fraudulent Insurance Claim Detection
• Fraudulent Credit Card Transaction Detection
• Alerting and Deception Detection
• Fraud: Applicant/Internet
• Fraud: Transaction
• Anomaly Detection
• Security and Intrusion Detection

Lifetime Value Models

• Predict total lifetime value
• LTV & Survival Time Analysis