Data Square's team members have published in leading industry journals and newspapers. A key example is the bestseller, "The Data Mining Cookbook". Other examples are shown below. Some of these papers are available on request.
Analytics, Modeling and Data Mining
- Basic Modeling Techniques - Linear and Logistic Regression
- Cooking up Gourmet Models
- Combining Primary and Secondary Data in B-t-B Applications: A Case Study
- Correlated Variables: Harnessing The Power Of The 'Taboo' Predictors
- Data Mining for Data Warehousing
- Data Mining for Direct Mail - A Case Study
- Data Mining in Direct Marketing
- Data Mining in the Pharmaceutical Industry
- DbM Analytics that will Change your Perspective of Marketing
- Design for Developing a Health Risk Assessment and Resource Forecasting Model
- Developing a Financial Strategy for Risk-Based Contracts in a Primary Care Clinician Program
- Factor Analysis
- Incorporating Marketing Options Into Traditional Segmentation Models
- Lifetime Value Modeling: The Most Valuable Metric
- Lifetime Value to Boost ROI
- Linear and Logistic Regression
- Mathematical Programming Model for Natural Gas Liquid Pipeline Scheduling
- Market Basket Analysis: Formulating a cogent cross-selling strategy with Associative Modeling
- Modeling Lifetime Value in the Insurance Industry - A Case Study
- Modeling With Neural Networks: A Gentle Introduction
- Non-Technical Tour of Predictive Modeling
- NPV Modeling for Direct Mail Insurance
- Performance of some Estimators in Covariance Structure Models with Non-normal data - A Monte Carlo Simulation
- Predictive Modeling - Science or Art?
- Primary Research & Traditional Segmentation Techniques: An Integration Case History
- Response Modeling
- Specification searches in Covariance Structure Models
- Successful Data Mining Techniques for Database Marketing
- Statistical Presentations Using the Power of PROC TABULATE
- The Power of PROC TABULATE in Statistical Presentations
- Targeting Prospects for Maximum Profitability Using Lifetime Value
- The Nature, Prevalence, And Benefits of Suppression Effects In Direct Response Segmentation Models
- Web Data Mining: Concepts through Implementation
- Why Predictive Models Don't Live Up to Expectations
Data Warehousing
- Building ROI: One Brick at a Time
- Data Warehousing for Data Mining -A Case Study
- Technology Position Paper: Data Warehousing and Decision Support
Strategy and Business Intelligence
- Building A Better Contact Strategy- Who should I touch? How Often? With What Message? And through what channel?
- Creative Strategies for Acquiring Customers: A B-to-B Success Story
- Defining & Reducing Your Brand's White Space: A B-to-B Competitive Advantage
- How Market Research can Enhance One-to-One Marketing
- Techniques for Using Market Research in Conjunction with a Marketing Database
