Data Square helps companies create the building block for deriving customer intelligence via Db360 Square, a fully hosted marketing database solution that includes a custom multi-level and multi-layer relational data model with robust data integration from multiple sources. A combination of de-normalized and normalized data marts are used to optimize performance of downstream applications. Each of the services shown below are available both separately and as part of the integrated solution.

• Address and Data Hygiene
  • Standardization, Conversions, and Parsing
  • Postal Hygiene (CASS, DPV, LACS, NCOA, Fraud)
  • Email Hygiene, Email Append and ECOA
  • Householding, De-duplication and Merge/Purge
  • Data Quality and Cleansing
• Customer Data Integration
  • Transformations - changes in field attributes to optimize usage
  • Derivations - creation of new fields
  • Summarizations - roll-ups to various levels.
• Data Enhancement - B2B and B2C
  • Demographics, Firmographics, Email Append, Telephone Append, Address Append, etc.
• Custom Data Marts
  • Reporting Data Marts - Multiple Universe Sub-sets to increase query efficiency.
  • Campaign Data Marts - Special fields for promotable universes by channel.
  • Analytic Data Marts - Customer-level Roll-ups for modeling and segmentation.
  • Clienteling Data Mart - Sales Associate splits and indexing to enhance search