Data Square offers an integrated closed-loop digital channel application that includes creation, management and execution for email, mobile (SMS), RSS, and social media campaigns. The module includes functionality for tracking advocacy and engagement on social networks such as Facebook, LinkedIn, Myspace, Twitter, Delicious, bebo and many others. Features include:

• Content and Campaign Management
     -  Create edit and store digital assets
     -  Emails, web pages, forms, sections, SMS message and RSS feeds
• WYSIWYG Editor
     -  HTML/Text ; Templates, newsflash
     -  Unsubscribe and tracking tags ; Content Import
• Social Media Advocacy and Engagement Tracking
• Personalization and Conditional Coding
     -  Mail Merge
     -  Dynamic content
• Spam probability testing
• Email and SMS Deployment with Manage, Schedule, View Options
• Closed Loop Integration with Db
• Optimizer Multivariate Testing
     -  Digital Assets, Subject Lines, From Names
• Reports
     -  Campaign performance and Microsites activity
     -  Deliverability, Opens, Clicks, Subs, Unsubs, Bounces, Forms, Outcomes
     -  Visual Summary of Clicks on Creative