Founded 1999 and headquartered in Wilton CT, Data Square is a privately held company whose mission is to raise Marketing, Sales, Finance and Operations ROI for our Fortune 500 and mid-market clients. We do this by integrating leading edge database and decision support technology with advanced analytics, strategy and research. Furthermore, we provide these solutions in a cost-effective fashion by implementing our integrated offshore-onshore model that leverages world-class talent while mitigating risk associated with exclusive offshore outsourcing.

Data Square's team members are leaders and pioneers whose credentials can only be considered best of breed:

• Served as adjunct faculty at premier universities including New York University (NYU) and University of Connecticut (UCONN) 
• Program advisory board members for major marketing conferences and councils
• Judges for DMA's Analytics Challenge and other competitions  
• Authors of technical publications including the industry bestseller "The Data Mining Cookbook"
• DMA's CRM and Database Marketing Seminar Leaders
• Speakers and chairs at national conferences including the DMA, National Center for Database Marketing, DCI, SAS and Henry Stewart
• Chair of DMA's Analytics Council - worlds's foremost direct marketing organization whose mission is to provide thought leadership in the utilization of analytics in direct marketing.

Our Fortune 500 clients have chosen us over our competitors because we are the only company that leverages a combined onshore-offshore model resulting in significant cost savings to provide a 360 degree view of the customer by integrating strategy, research, database technology and analytics. Our solutions have helped some of the largest companies in the world to:

• Reduce customer cost per acquisition (CPA) via lifetime value analysis
• Reduce customer churn via attrition modeling
• Increase customer profitability and revenues through targeted marketing initiatives driven by marketing databases
• Increase the percentage of won opportunities or leads via prospect modeling
• Increase response rates and purchase dollars from direct marketing campaigns via 2-stage response and purchase modeling
• Zero in on the drivers and impact of customer satisfaction via survey measurement and modeling techniques
• Reduce idle inventory through optimization techniques
• and more..