Founded 1999 and headquartered in Stamford CT, Data Square is a privately held company whose mission is to raise Marketing, Sales, Finance and Operations ROI for our Fortune 500 and mid-market clients. We do this by integrating leading edge database and decision support technology with advanced analytics, strategy and research. Furthermore, we provide these solutions in a cost-effective fashion by implementing our integrated offshore-onshore model that leverages world-class talent while mitigating risk associated with exclusive offshore outsourcing.

Key offerings include:

• Integrated marketing databases that combine prior purchase, interaction and promotion data with compiled information including geographic, demographic, psychographic, firmographic, call centre, internet, competitive, lifestyle and syndicated data.
• Advanced analytics including segmentation and predictive modeling to predict attributes such as response, purchase, profitability, fraud, risk and churn.
• Research methodologies and execution to provide insight into dimensions such as customer motivation, satisfaction, demand and preference, market dynamics, brand perception, purchase behavior and purchase potential.
• Advanced methodologies for translating primary and secondary research into databases and presentation layers
• Platforms for integrating syntheized primary and secondary research with marketing database using hierarchical modeling methodologies.
• A 360 degree view of the customer via presentation layers that cut down on the need to dig through individual pieces of disparate information.

Data Square's team members are leaders and pioneers whose credentials can only be considered best of breed:

• Faculty at premier universities including New York University (NYU) and University of Connecticut (UCONN) 
• Authors of technical publications including the industry bestseller "The Data Mining Cookbook"
• Speakers and chairs at national conferences including the DMA, National Center for Database Marketing, DCI, SAS and Henry Stewart
• Chair of the DMA's Analytics Council - the world's foremost direct marketing organization whose mission is to provide thought leadership in the utilization of analytics in direct marketing.

Our Fortune 500 clients have chosen us over our competitors because we are the only company that leverages a combined onshore-offshore model resulting in significant cost savings to provide a 360 degree view of the customer by integrating strategy, research, database technology and analytics. Our solutions have helped some of the largest companies in the world to:

• Reduce customer cost per acquisition (CPA) via lifetime value analysis
• Reduce customer churn via attrition modeling
• Increase customer profitability and revenues through targeted marketing initiatives driven by marketing databases
• Increase the percentage of won opportunities or leads via prospect modeling
• Increase response rates and purchase dollars from direct marketing campaigns via 2-stage response and purchase modeling
• Zero in on the drivers and impact of customer satisfaction via survey measurement and modeling techniques
• Reduce idle inventory through optimization techniques
• and more..